The Project: Marlboro
Purpose: To showcase specific promotions tied to collecting Marlboro Miles
Goal: To promote Marlboro’s Race Car Challenge and the Marlboro Ranch at bars and nightclubs in the 50 largest markets in the United States.
Challenges: Due to advertising laws pertaining to cigarettes it was imperative that not only would the project need to be electronic but also portable.
Production: Image development.
Tools: Digital camera, Photoshop, scanner, photography by others.
