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The Project: ProHealth Labs

Martin McCann ProHealth Labs bottle label set 3

Martin McCann ProHealth Labs bottle label Green Coffee Bean Extract

Purpose: Create a series of bottle labels for a dietary supplement company.
Goal: To establish an identifiable branding style that could be altered consistently depending on the product.
Challenges: Technical and legal information needed to fit within a very specific location on the bottle label. The product ingredients needed to be match imagery.
Production: Image acquisition, layout, print-ready files
Tools: Digital camera, Photoshop, Adobe Illustrator, scanner

The Project: Resilient Beauty

Martin McCann Resilient Beauty Electric Brush ad

Martin McCann Resilient Beauty Electric Brush box
Purpose:
To establish an identifiable logo and branding style.
Goal: Create a series of bottle labels for a beauty product company. Integrate the product in advertising layouts.
Challenges: Technical and legal information needed to fit within a very specific location on the bottle label. The product names varied in length and the individual bottle an jar sizes ranged.
Production: Image acquisition, layout, print-ready files
Tools: Digital camera, Photoshop, Adobe Illustrator, scanner

Martin McCann Resilient Beauty Phytoceramides bottle label

Martin McCann Resilient Beauty Phytoceramides bottle ad

The Project: Sleep Science Lab Label

Martin McCann Sleep Science Lab Label set Martin McCann Sleep Science Lab Label

Purpose: To establish a packaging label for a bed liner.
Goal: Create a three sided folding label as an insert.
Challenges: Needed to be distinct in both colors and fonts.
Production: Image acquisition, layout, print-ready files.
Tools: Digital camera, Photoshop, Adobe Illustrator